It was going to be a tough sell from the beginning, but now Qualcomm has thrown in the towel and is closing their consumer-oriented FLO TV business. FLO TV was a product that users could buy that streamed TV content wirelessly to the device. However, the stand-alone unit was expensive and the monthly subscription fees turned many users off. Verizon and AT&T eventually became distribution partners, but the service failed to catch on there as well.
Qualcomm may be looking to use their spectrum to transmit other content in the future. In fact, the spectrum is likely worth a large sum, possible as high as $2 billion. In the age of services like Hulu and Netflix, it seems like Qualcomm just misread the market. Do you think they could have salvaged this venture?