Pure Storage Gambles Millions on World's First All-Flash Enterprise Array

Paul Lilly

A company called Pure Storage raised an additional $30 million in its third round of funding led by Greylock Partners, Redpoint Ventures, and Sutter Hill Ventures, with Samsung sneaking in as part of a broader strategic partnership, the company announced today. The millions in funding come as Pure Storage enters the limelight with its flagship product , the FlashArray FA-300 Series all-flash enterprise array.

It's the first of its kind and is intended to combine the performance, density, and power of flash memory with enterprise array features such as high availability, out-of-box compatibility, and enterprise-level scalability. An all-flash setup sounds awfully expensive, but Pure Storage insists it costs less than disk-based arrays.

"Solid state technologies are destined to replace disk, and that can only happen with a economic-led storage revolution. Pure Storage is totally changing the way storage will be done by cracking the economic code for widespread adoption of flash as a part of the mainstream enterprise data center. It’s only a matter of time before disk, as we currently know it, will stop being a significant part of the data center," said Steve Duplessie, senior analyst and founder of Enterprise Strategy Group.

Pure Storage wanted to look beyond hybrid solutions that combine flash and hard disk storage, because "cobbling together solutions... is really a short-term fix" in the company's eyes.

The FlashArray FA-300 was built from the ground up to take full advantage of flash and use multi-level cell (MLC) chips with fancy data schemes that cram more data per gigabyte, which is one way the company is able to keep costs down. It uses RAID-3D, a new form of RAID the company says protects against the unique failure modes of flash, and offers ten times better performance and space efficiency than disk-based arrays.

Image Credit: Pure Storage

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