Psst Microsoft, Windows 8 Users are Barely Touching Metro Apps

Paul Lilly

Study reveals surprising stats about Windows 8 app usage.

When Microsoft "re-imagined" its Windows platform with a heavy focus on touch computing, its Metro interface was deemed a critical component to the user experience. Ideally, Windows 8 users would find themselves relying less and less on the traditional desktop and start taking advantage of the tiled UI, downloading apps from the Windows Store in the process. However, a new study by Soluto reveals that Windows 8 users rarely touch apps on their Windows 8-based desktops and tablet PCs.

Soluto analyzed 10,848 Windows 8 machines and examined more than 313,000 Metro app launches across 9,634 unique Metro apps. The result? On average, a Windows 8 user will launch a Metro app 1.52 times per day.

Predictably desktop users are the least active Metro app users with an average of 1.41 launches per day. Just as predictable, tablet users launch the most Metro apps at an average clip of 2.71 per day, besting touch laptop users (2.22 apps) and regular laptop users (1.51 apps).

"To put this number into context, we looked at the percent of people who launch a Metro app less than once a day (i.e. less than 7 Metro app launches per week). We found that among desktop and laptop users, 60 percent of users launch a Metro app less than once a day," Soluto said. "This number significantly improves with tablets, but still 44 percent of Windows 8 tablet users launch a Metro app less than once a day."

Interestingly, the most engaging app appears to be Yahoo Mail, which is loaded an average of 26.91 times per week by those who use it. Below that, several versions of solitaire rank in the top 10, which might be indicative of the Windows Store needing a bigger and better stockpile of apps.

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