Talk about a shakeup in the makeup industry! Meet Mink, a 3D printer that can take any image and transform it into a wearable color cosmetic. Using existing software, Mink takes that custom color you've chosen and then prints it into a blush, eye shadow, lip gloss, lipstick, or any other type of makeup that you'd otherwise shop up and down the aisles of a brick and mortar location for.
As TechCrunchexplains it, the majority of makeup comes from the same basic substrates -- that includes premium brands and the cheap stuff alike. Mink founder Grace Choi has sourced the same substrate to make printing makeup at home a reality.
The market here could be huge. First there's the convenience of not having to leave your home or waiting for shipping -- just the time it takes to print the makeup. Secondly -- and perhaps more importantly -- is the ability to find exactly the color you want rather than the limited ones offered at stores.
3D printing is still mostly expensive at this early stage, however Mink will cost less than $200 when it launches later this year (it's being aimed at 13 to 21 year old girls, Choi says). There will still be the cost of printing the lipstick itself, though you have to appreciate how Choi shoots it straight in terms in this regard.
"The makeup industry makes a whole lot of money on a whole lot of bullshit," Choi said at TechCrunch Disrupt. "They do this by charging a huge premium on one thing that technology provides for free, and that one thing is color."
Choi also said that per unit, makeup printed at home using Mink will be cheaper than what you buy at the store.