One thing you can't accuse Valve of being is stingy with its Steam platform. It seems there's always a Steam sale going on, making it easy to add to your games collection quicker than you can actually play through your titles. Well, guess what? If you thought Steam sales were frequent now, they could become even more commonplace now that Valve is allowing publishers to self-discount their games.
Valve announced new Steamworks tools for developers that will let them issue discounts whenever and however they like. According to the announcement sent out the Steamworks community group (and reposted on Reddit), developers can opt in or take part in upcoming week-long sales, select from upcoming promotions, and configure their own discount amount and date up to two months in advance.
"You will be asked to enter in the dates it should run, up to a two-week maximum, and the percentage to discount by," the announcement reads.
One of the concerns that popped up in the Reddit thread was that some of the better games could get buried under indie titles that run constant discounts. However, the Steamwork FAQ states that discounts must be spaced at least 2 months apart.