Microsoft is planning to do away with the Nokia branding on smartphones
Today is the first business day with Stephen Elop serving as Executive Vice President of the Microsoft Devices Group, which now oversees an expanded devices business that includes Lumia devices from the Nokia acquisition. As part of the deal, Microsoft is free to use the Nokia brand for the next 10 years, though Microsoft is fairly eager to drop the brand from its smartphone offerings. Stephen Elop revealed as much (and more) and in a Q&A today.
"The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand," Elop stated.
When asked when we might see the first Microsoft branded smartphone, Elop explained that the marketing and product people are working on whatever brand the company will use going forward.
"While we are not ready to share precise details, I can assure you that it will not be the 'Nokia Lumia 1020 with Windows Phone on the AT&T LTE Network'... too many words! That somehow doesn't roll off the tongue," Elop said.
Speaking of the 1020, while Elop wasn't ready to announce a successor, he did mention that imaging will be a big differentiator for Microsoft in future devices.