Your next motherboard purchase may be cheaper than you anticipated
The motherboard market has already whittled itself down to just a handful of key players (remember when DFI was an enthusaist brand?). That's made the landscape hyper-competitive, and with new chipsets and processors prompting upgrades and new builds, motheboard makers are reportedly reducing prices. There's speculation that this might be just the beginning of what ends up being a price war.
Citing "sources from the motherboard industry," news and rumor site Digitimes says players such as Asus, Gigabyte, ASRock, and MSI have all started reducing prices of their 9 Series motherboards and even their 8 Series mobos as each one looks to retain or gain an competitive advantage over the others.
This is in contrast to what motherboard makers had hoped and expected with the 9 Series release, which is that it would bump up the average selling price of their product lineup. However, "aggressive price cutting," especially in China, has thrown a wrench into those plans.
As it stands, Digitimes says Asus is on top of the pricing ladder with prices that are about 3-10 percent higher than Gigabyte's boards for the same specifications. ASRock and MSI are both about 10-15 percent lower than Asus, and the gap gets wider as you move down to ECS and Biostar.