It’s easy to be overwhelmed when searching for applications on the various platforms out there. If it is not due to various apps having similar names then it is the ones that are copycats or even fraudulent. Well, Microsoft announced that it has removed 1,500 apps from its Windows Store in an attempt to make finding things easier and provide better quality and choice.
To this end, Microsoft has modified its Windows Store app certification requirements. Some of the changes made involves the name of an app. An app’s name will need to “clearly and accurately reflect the functionality of the app.” Developers will also need to make sure that apps are properly categorized and icons must be different from other apps so that consumers will not mistake one for another. The policies are being applied to both new and existing apps for Windows and the Windows Phone Store.
Windows Store general manager Todd Brix wrote of Microsoft’s progress on the official blog saying, “These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store. We’ve also been working on titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements. This process is continuing as we work to be as thorough and transparent as possible in our review. Most of the developers behind apps that are found to violate our policies have good intentions and agree to make the necessary changes when notified. Others have been less receptive, causing us to remove more than 1,500 apps as part of this review so far.”
Brix goes on to say that this is still an ongoing process and that the company is increasing resources to speed up the process.