In some ways, you could argue that Microsoft's spinning in circles chasing its tail. So are a lot of companies during this transitional period into mobile, which is one that seemed to catch a number of tech firms off guard. Recognizing that Microsoft could benefit from some new blood, former CEO Steve Ballmer voluntarily stepped down and eventually handed the reins to Satya Nadella. So, what does the future hold? Nadella issued an open email to employees calling for a return to Microsoft's core.
"More recently, we have described ourselves as a 'devices and services' company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy," Nadella said. "At our core, Microsoft is a productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more."
Nadella goes on to explain that productivity goes far beyond just documents, spreadsheets, and slides. He wants to "shift the meaning of productivity" by building brand new tools, ones that will be more predictive, personal, and helpful. Nadella also wants to ensure harmony between its cloud OS infrastructure and device OS and first-party hardware.
In the past, there's been some doubt as to whether Microsoft will continue to promote its Xbox platform. Rest assured, "Microsoft will continue to vigorously innovate and delight gamers with Xbox," Nadella stated.