Microsoft is renewing its partnership with Twitter that allows its Bing search engine to index tweets as search results. This stems from an announcement Friday, but comes at no surprise since Bing has been in on this practice for some time now, featuring tweets in Bing for the past few years.
Microsoft, via PC World, took to a blog post to explain the machinations behind the partnership: “Whether it’s a politician, celebrity, thought leader or friend, our renewed partnership with Twitter ensures that you have near real-time access to what people are tweeting tailored to what you’re searching for."
The efforts to keep Bing a social search engine aren't for naught, as Microsoft has incorporated information from other networks as well, such a Facebook and Klout. If you can't beat Google, might as well try a different method, right?