A new ad by Microsoft suggests Macs are bad for planning weddings
Microsoft has come under fire for a new advertisement promoting Windows systems over those inferior Macs that lack touchscreens. Short and to the point, the ad says Macs suck for planning weddings because you can't tap the display. Well, you can tap the display, but nothing will happen, and somehow that will hinder a woman's ability to plan out her wedding. Oh yes, did we mention? Microsoft's ad for a touch-friendly all-in-one PC running Windows 8 is targeted at women, and the way it goes about it, some are crying foul.
Let's first address the easier, less controversial topic, that being how Macs are inept wedding planners. Hey, we love our Windows rig just as much as the next guy, but it surely seems Microsoft missed the mark with this criticism. Assuming the lack of touch support really would hinder one's ability to pick out a wedding dress or tuxedo, couldn't a person just pick up an iPad or an Android tablet? Or use their smartphone?
Whatever, it is what it is, and this wouldn't be the first time Microsoft put out an ad with questionable content. However, it's also not the first to elicit claims of sexism. Just a few months ago, Microsoft made available custom letter templates publicizing the Xbox One console. The letters were supposed to be a fun and humorous way for guys to convince their girlfriends or wives they need an Xbox One, though phrases like "You'd rather knit than watch me slay zombies, but hear me out on this" didn't sit well with female gamers.
With this latest ad, some are suggesting Microsoft is once again being sexist by suggesting all females do with PCs are things like plan weddings and poke around on Pinterest.
"They're funny, sure, but ads that misrepresent the relationship between technology and women aren't harmless. They perpetuate the idea that women are less equipped to interact with technology and imply that specific devices must be marketed to women to be appealing," writes Lily Hay Newman of Slate.com.
Give the ad a once over and let us know what you think about it in the comments section below.