Market research firm Jon Peddie Research (JPR) said the decline in add-in graphics boards (disrete graphics cards, in other words, as opposed to integrated GPUs) during the first quarter of 2014 was "disappointing, but seasonally understandable." On a sequential basis, AIB shipments dropped 6.7 percent, though on a year-to-year basis, they're only down 0.8 percent, compared to desktop PCs as a whole, which declined 1.1 percent.
The attach rate of AIBs to desktop PCs has fallen sharply over the last several years, dropping from 63 percent in Q1 2008 to 45 percent in Q1 2014. That's not surprising when you consider that both Intel and AMD include integrated graphics on their processors these days. In addition, the attach rate is actually up compared to last quarter, when it was 43.8 percent.
According to JPR, Nvidia's share of the AIB market is now 65 percent, up a tick from 64.9 percent last quarter and 64.2 percent a year ago. Meanwhile, AMD's share is holding steady at 35 percent, the same as it was last quarter and down a smidgendd from 35.6 percent a year ago.