A month after group buying site Groupon turned down a $6 billion takeover offer from internet giant Google, the latter confirmed plans of invading the online deals space in a statement sent to Mashable, which published a confidential fact sheet about a new service called Google Offers on late Thursday.
This is what the company said: “Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”
True, Groupon is inured to seeing new clones everyday, but a rival with the size and reach of Google will pose a completely different challenge. Already a master of the online advertising game, Google is now focusing on local advertising. Looks like both the companies have a battle on their hands.