Google and Intel have been sharing similar strategies for a while now, though that might be getting ready to be taken to the next level. Reports from Bloomberg indicate that Google is considering constructing their own ARM-based servers.
Google opening up the floor to their own ARM chips does require some serious consideration on their part, even if it would mean putting them into direct competition with Intel. Like ExtremeTech projects, this wouldn't be a project Google would simply tackle without some sort of meticulously-detailed plan in place.
Do you think Google will go ahead with the plan, or do you think they're barking up the wrong tree?