Sees WebP as worthy replacement for JPEG, PNG and GIF formats
Undeterred by resistance from some of its rivals in the browser world, the Mountain View, California-based Internet giant blithely continues to push its WebP image format as a possible replacement for existing file formats like JPEG, PNG and GIF. The company is currently busy rolling out the format across its many web properties and claims to have already “raised our aggregate data transfer savings tally to tens of terabytes every day” in the process.
Developed in 2010, the WebP image format supports both lossless and lossy compression and is, per Google, “the first unified format that can address the key use cases of JPEG, PNG and GIF files.” Last year, the company transitioned the web-based version of the Play Store and the Chrome Web Store away from the PNG format to lossless WebP images. Now, it’s the turn of the world’s most popular video streaming site.
“Another major WebP rollout is currently in progress: YouTube video thumbnails are starting to be served in WebP with initial results indicating up to a 10% reduction in page load time,” Husain Bengali, Product Manager and WebP Optimizer, announced in a blog post Friday.
“For users, this translates into faster page load times and fewer bytes counted against metered data plans. To speed up browsing on sites that don’t serve WebP yet, Chrome for Android and iOS can use Chrome’s Data Compression Proxy, which transcodes images to WebP on the fly in order to deliver image compression of over 60%.“