Flappy Bird developer profits handsomely from your frustration
The current craze in mobile gaming isn't Candy Crush or anything else you've been invited to play a few dozen times on Facebook. It's Flappy Bird, a simple game that will drive you absolutely bonkers almost from the get-go. Those of you who have played it know what I'm talking about, and if you haven't downloaded it yet, well, just remember that everything's going to be all right. While you're cursing how something so simple can be so difficult yet maddeningly addicting, Flappy Bird developer Dong Nguyen is laughing all the way to the bank as his game averages $50,000 in ad revenue per day.
Nguyen revealed the obscene figure during an interview with The Verge. I say "obscene" because the app is so incredibly basic. For those of you who haven't played it yet, your task is to tap the screen to keep a pixelated bird airborne while avoiding pipes that look borrowed from Super Mario Bros. That's it. Tap, tap, tap -- curse like a sailor. Rinse and repeat. I spent the better part of last evening ignoring the basketball game I meant to watch and intead trying to earn a respectible score in Flappy Bird -- I ended up with a high of 20 points.
Over time, you'll get better at it and perhaps navigate your way to a double digit score (you get 1 point for ever set of pipes you successfully navigate through). Here's the catch -- you might post a high score, but the next time you play, you're more likely to score 1 point than you are to match or beat your score. It's absolutely maddening. And addictive. That's all it is, and probably all it will ever be, assuming humanity survives.
"Flappy Bird has reached a state where anything added to the game will ruin it somehow, so I'd like to leave it as is," Nguyen says. "I will think about a sequel but I"m not sure about the timeline."
Fortune didn't come immediately, however. Flappy Birds actually launched back in May 2013 and is available on iOS, Android, and PC (via Facebook), though only recently became popular.