All Things D is reporting today that the Hulu deal that resulted in the return of The Daily Show among other programs cost more than you might expect. Those close to the deal say Hulu is paying at least $40 million to Viacom. The payment could go up depending on the performance of the content.
The length of the deal has not been disclosed to the general public, but Viacom has said the arrangement will go into 2012. We suspect a 2 year deal. The Daily Show and Colbert Report will be available the day after they air, but some other Viacom properties will only be on Hulu 21 days after their premiere.
Hulu likely expects to increase ad revenue with these popular shows, and they're going to have to considering the price they paid. Are you more likely to watch Hulu with these shows once again available?