All is fair in love and war, and even though AT&T once tried courting T-Mobile to the tune of $39 billion before regulators shot down the deal, these one-time wireless BFFs are back to being rivals. In case you thought AT&T might go soft on T-Mobile, the former isn't pulling any punches on the latter, having today announced it will pay T-Mobile subscribers up to $450 per line if they switch.
"In addition to a larger and more reliable 4G LTE network, T-Mobile customers who switch to AT&T will benefit from a superior smartphone line-up and award-winning customer service," AT&T said.
The limited time offer on the table for T-Mobile customers is that if they switch to AT&T, they can trade-in their current smartphone for a promotional card worth up to $250. The value will vary by device based on make, model, and age, though AT&T says many of the latest and most popular handsets will be eligible for the full $250.
In addition, T-Mobile subscribers who switch to AT&T will receive an additional $200 credit per line. Between the two credits, AT&T is potentially offsetting any early termination fees and the cost of purchasing a new smartphone.