Just 100,000 motherboard shipments stand between leader Asus versus Gigabyte in race for first place
It might be a photo finish at the end of the year to determine which top-tier motherboard vendor comes in first. As it stands, only 100,000 motherboard shipments separate Asus and Gigabyte, the big guns in the mobo shootout. For now, Asus can enjoy pole position with 10.4 million motherboard shipments -- just enough to keep Gigabyte at an arm's length with 10.3 million shipments.
Those figures come from news and rumor site Digitimes and are based on the "sources from channel retailers" it spoke with. The race for first place is solely between Asus and Gigabyte, both of which already widened the gap with competing motherboard makers. In addition, Digitimes says some of the smaller players may exit the market altogether in the near future.
Since Asus and Gigabyte are in a league of their own, companies like MSI and ASRock are turning their attention towards nabbing market share from even smaller players. These include mobo makers you might not have heard of, such as Colorful, which is the largest China-based mobo maker.