You gotta give some credit to the Zune, who despite weaker-than-expected sales and the inevitable release of new, updated players from Apple’s popular iPod lineup (as well as an iTunes upgrade), attempts its hand at persuadable marketing with new emphasis on the media player’s wireless capabilities.
According to Microsoft, the Zune promises to take music discovery “to the next level” by offering users the ability to wirelessly download and stream millions of song from wireless hot spots around the country. Zune’s software and firmware updates will allow users to purchase music directly from the built-in FM radio as well as wirelessly access the Zune store on the go. And if wireless isn’t available, the media player will queue the download until the user is back in a connected area.
Microsoft is attempting to take advantage of the fact that its player has wireless capabilities and the user can purchase the song as soon as he or she discovers it from the radio, in a store, from a commercial, etc. Zune customers will also have the option to pay for music per song or by purchasing a Zune Pass.