While acknowledging that nothing beats native 3D video - those shot with a proper 3D camera, YouTube said its one-click 2D-to-3D conversion tool is a “great new way to let people enjoy your finest moments.” It also reminded everyone that although videos converted thus will be viewable to everyone in 3D, glasses will still be required to watch them on most devices.
The lifting of the 15 minute cap shouldn't surprise anyone. The company had lifted the cap late last year for select users and has merely extended that ability to all “verified users in good standing.” The limit was in place to prevent the site from being used to host long-form copyrighted content, especially movies and TV shows. This move reflects YouTube’s confidence in its Content ID system, a technology it uses to identify copyrighted material and its unauthorized use on the site.
YouTube is also doing its reputation of a fledgling video creation/editing platform absolutely no harm. Among the new features are two new video creation tools, to wit vlix and Magisto. This is what the Google-owned company had to say about these tools in its blog post: “Vlix lets you spice up your videos by adding cool effects and text to the video intro and closing. Magisto takes your unedited video and automatically edits it into short, fun clips.”