In what many within the company are calling a major push, Yahoo is looking to completely rebrand itself, and focus consumers on what defines the very being of Yahoo.
This new effort has come, thanks to the newly added Chief Marketing Officer Elisa Steele. The goal is to finally redo their front page, which has been delayed by new CEO Carol Bartz when she took over in January, and potentially rid themselves of the Purple motif. Primarily, they’re trying to turn Yahoo into a key hub for Internet users that are looking for news and other information.
No official word yet on what direction the rebranding will take, but for now they remain a company that bleeds purple.