Walmart's disc-to-digital in-home service will "convert" your existing movie collection to UltraViolet digital copies starting at $2 a pop.
It's not just tablet makers and hardware manufacturers in general making a splash at the Consumer Electronics Show (CES) in Las Vegas. Retailers have joined the party, including Walmart, which used the annual convention to announce that it's expanding its in-store Disc-to-Digital service to allow for the same service from the comfort of your home. As an aside, Wally World also launched a new Facebook app that provides access to exclusive movie content and allows users to decide what movies are sold in-store and online.
"From Smartphones to Smart TVs, our customers are consuming and sharing content more than ever," said John Aden, executive vice president for general merchandising, Walmart U.S. "We see a great opportunity to provide our customers with accessible and affordable tools to help them bring their movie collections into the digital age. In addition to Disc-to-Digital, Walmart’s new Entertainment Facebook app will give movie fans a starring role by serving as place for them to share, interact with and choose the movies they want to see in our stores and online – ultimately enhancing the way people watch and enjoy movies."
Enough about the Facebook app, of much more interest is the video conversion service. The service is powered by VUDU and requires that you download the VUDU To Go app (available for Mac and PC). With the app installed, you can then search for purchased movies from participating studios. The list includes DreamWorks Animation, Lionsgate, MGM Studios, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, and Warner Bros. Home Entertainment.
It costs $2 to convert a standard DVD or Blu-ray move to an UltraViolet digital copy, or $5 to upgrade a standard DVD to an HD digital copy. Despite Walmart's wording, you're not actually "coverting" your movies to digital, you're basically unlocking a digital copy that you can then stream and view on Internet connected devices; you get to keep the DVD or Blu-ray.
For those who might be on the fence, Walmart hopes to entice you with an offer of 10 free pre-selected movies when you sign up for an UltraViolet account or link to an existing account.