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For the first time ever, Sony managed to one-up Apple in the portable music player market in Japan, as monthly sales of Sony's Walkman skipped ahead of the iPod in August.
"This is the first time that the Walkman outsold the iPod in monthly sales" since the iPod first launched in Japan back in 2001, BCN analyst Eiji Mori pointed out.
Mori attributes the rare monthly sales win to a slowdown in iPod sales as customers awaited the launch of the new iPod touch, but also gave credit to Sony's pricing strategy.
"Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares," Mori added.
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