It's tough to get a grasp on where the market stands for 3D viewing because different parts of the world have different attitudes towards 3D. According to market research firm DisplaySearch, Western Europe and China are the most enthusiastic regions for 3D consumption, whereas interest in the United States appears to be waning.
"We were surprised to find that 3D appears to be a far more popular feature in China than North America, and the penetration rate was two times higher in the last quarter," said Paul Gray, Director of TV Electronics Research, NPD DisplaySearch. "Our report also indicates that North American and Japanese 3D penetration is lower than the Middle East."
Here in the States, 3D TV penetration spiked at a little over 10 percent in the second quarter of 2011, up from less than 5 percent in the fourth quarter of 2010, but has dropped to around 7.5 percent in Q3 of this year. Western Europe, meanwhile, is far and away the most popular market for 3D TVs with a penetration rate of around 18 percent in the most recent quarter.
What's also interesting to note is that of all the regions examined, including worldwide statistics, North America is the only one to show a decline in 3D TV penetration from Q2 2011 to Q3 2011.