Summer's supposed to be all fun and games, but it's been anything but for the world's largest motherboard manufacturers. Asus, for example, saw July revenues climb 11.83 percent sequentially ($727 million), which is less than the company was expecting. Hey, at least it was a move in the right direction.
The same can't be said for ECS and MSI, both of which posted revenue drops for the month. The only company that didn't have a rough time in July is Gigabyte, which noted a healthy 44.4 percent sequential growth, largely the result of strong demand in China.
Getting back to Asus, the first-tier mobo maker initially had hopes of shipping 25 million units in 2010, but isn't on pace to reach that goal after having shipped only 10.4 million motherboards in the first half.