Let's get the obvious out the way: yes, I bought the new iPhone 3G. Max PC's ex-podcast producer Jeremy Williams and I waited outside the Stonestown Galleria mall in San Francisco for three hours this afternoon to get ahold of Steve Job's latest shiny gadget. Both of us were existing iPhone owners and have no shame about it.
The wait was about three hours long, and we had to do most of the waiting outside the mall to prevent clogging up foot traffic in front of the Apple store. Every half an hour, 10 to 15 people would be led inside to stand in another line before finally making it inside the store to make their purchase. Maybe it was because I was wearing an ironed buttoned-down shirt and carrying a laptop, but many people passing by stopped to ask me what the line was for. More than a few of them had no idea that a new iPhone had been released when I told them, which was pretty shocking for me to hear. Even my tech-phobic parents who couldn't send email if their lives depended on it knew about the iPhone; I genuinely could not imagine being so out of the tech-news loop. Then I decided to just start lying. Here's what I told the next ten people who asked what we were standing in line for: