YouTube is arming itself with celebrity star power which, along with news outlets like The Wall Street Journal, will spotlight the video service's new selection of premium grade channels and content next month. Google is spending big bucks getting these deals in place, at least by pedestrian standards, reportedly investing $100 million or more in original content, according to Mashable.
Google has high hopes for what this venture can do for YouTube, drawing a parallel to how at one point cable television expanded home entertainment from just a few channels to hundreds of channels.
"Today we’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners," Robert Kyncl, Global head of Content Partnerships for Google, said in a blog post. "These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven."
According to Mashable, the premium channels will include familiar names like Madonna, Shaquille O'Neal, Aston Kutcher, and more. YouTube is also partnering with well known media and entertainment entities like WWE, The Onion, IGN, and others.
You can take a sneak peek and sign up to hear about new channels as they launch right here.