Newsflash: The internet can be pretty damned groovy. So much so that Australian men are finding happiness from being online, whether it means fragging with buddies or getting neck-deep in social networking sites. But is the internet gender specific?
According to the "Happiness Index" study, which surveyed over 8,500 Aussies ranging in age from 18 on up to 64, more than half of the male respondents find happiness by surfing the web, whereas only 39 percent of women respondents felt the same way, instead preferring family time.
"This index gives insight into the way we tick, with the results being useful to Australian businesses who want to better communicate with their customers," said Karen Phillips, managing director of The Leading Edge, who conducted the survey.
So what else did the survey reveal? How about that more men (48 percent) than women (40 percent) find happiness between the sheets, or that more women than men prefer reading a book and eating comfort food.