With all the media coverage and celebrity reception, you'd think the whole world was Twittering by now (we certainly are!). But surprisingly, a new survey suggests the social networking phenomenon has yet to catch on among the 18- to 24-year-old crowd who also have profiles on social networking sites like Facebook and MySpace.
"Twitter dominates the news, but clearly we're only touching the surface of its potential as a marketing vehicle," Participatory Media Network co-founder and chairman Michael Della Penna said in a release. "This is a classic 'glass half full' scenario for Twitter because it's clear that Gen Y has an appetite for social networking, but still hasn't fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too."
Conducted by Pace University and the Participatory Media Network, the survey pinged the young age group and found that all but 1 percent had a profile on a social networking site. However, only 22 percent said they use Twitter. Of those who said they do use Twitter, the survey showed that 85 percent of them follow friends, a little over half keep tabs on celebrities, and 29 percent follow family members and companies.