Amid all the doom and gloom around Spotify’s profitability for artists, the service has been doing quite well by the numbers. Without disclosing the breakdown by nationality, Spotify has announced that it has 2.5 million paying members. It appears that the expansion into the US market has afforded the music streamer solid growth.
Spotify offers a $5 per month plan for unlimited streaming, and a $10 plan that also includes mobile and offline access to tracks. At the same time Spotify was rolling out in America, it was also partnering with Facebook to allow users to share their listening habits. As with all things Facebook these days, it was also a traffic driver for the company. Spotify has said that 500,000 members have been added since the Facebook integration went live.
Spotify isn’t giving up, and isn’t admitting fault. A press event has been scheduled for next week where Spotify will make some sort of major announcement. Whatever the issues with content might be, users are flocking to Spotify in huge numbers. Maybe the mystery event will accelerate that even more.