The next high definition television you buy might feature an OLED (organic light-emitting diode) panel. Sure, OLED displays are comparatively pricey and in short order compared to LCD (liquid crystal display) TVs, but rivals Sony and Panasonic have put aside their competitive differences to jointly develop the next wave of OLED panels and modules for HDTVs and other large-size displays.
By leveraging and integrating each company's core and printing technologies, Sony and Panasonic aim to mass produce low-cost, high-resolution OLED panels and deliver them to the market place starting in 2013.
In a joint press release, both companies are quick to point out their experience with OLED panels up to this point. Sony, for example, lays claim to having launched the world's first OLED TV in 2007 (shown in thumbnail image), and has been actively promoting and researching the development of next-gen OLED technologies ever since. Panasonic, meanwhile, owns production equipment capable of various OLED printing methods and has been researching flexible OLED panels.
As excited as Sony and Panasonic are with their new BFF status, they have their work cut for them in pushing OLED displays to the mainstream. Large size OLED panels don't come cheap, nor without competition. LG recently announced plans to ship a 55-inch OLED TV in the U.S., South Korea, and select European countries in July for a cool $10,000.