Apple is busy touting the iPad as an avant-garde device, the first of its kind. But it is clearly something that even the most impassioned Apple devotee will have difficulty digesting. It may not be revolutionary, but there is little gainsaying the fact that it will soon be spearheading a procession of tablets. Should the iPad be a resounding success, the procession then will be made up of potential iPad-killers.
One of the potential participants has already announced their interest. Nobuyuki Oneda, Sony's CFO, is “confident we have the skills to create a product” to match or outstrip the iPad. "Time-wise we are a little behind the iPad but it's a space we would like to be an active player in,” Oneda said at a Tokyo news conference. The iPad is also being considered a potent threat to the e-book reader market, where Sony is present with its own offerings. But Oneda dismissed the existence of any such threat. He did not say whether such a tablet is already in the works or not.