Some of the calls you make to landlines via Skype will soon be free. That's because after testing its click-to-call ads on the Web for several months, Skype today announced it is rolling out the new business-funded product in a partnership with European Directories.
"Partnering with European Directories is a key part of bringing our new business funded click-to-call product to market and providing advertisers with solutions that can help them connect with customers in new and innovative ways," said Don Albert, GM and VP of Americas and Advertising for Skype. "When a call is free and only one click away, we believe it can have a positive impact for a business because there are fewer barriers to start a call. That can result in more qualified leads, more engagement, and possibly a higher rate of conversion for a business."
Calls that are funded by a business will be highlighted with a blue "Free Call" button that appears anywhere online where a phone number is displayed, Skype explained. This includes search engines, internet yellow pages, and local search sites.