While the solid state drive market might seem like it’s sprawling, Seagate politely disagrees… for now. The world’s largest hard drive maker is planning to get into the SSD game in mid-2009, when there will be more possibilities to make money.
Seagate’s CEO Bill Watkins recently said in an interview, “The problem is you can't make money out of it [mobile flash memory]… I don't need to get into a market I can't make money out of. I can get into that market any time - all I have to do is show up with a product and price it. The problem is, I can't show up with a product that's any better or significantly better than what they're getting now so I have to match their price.” And, according to Watkins both Micron and Samsung (big names in the current SSD industry) are selling at a loss. “To do the product is not a big deal but to make money at it - it's important to us.”
Aside from mentioning Seagate’s will to do well financially in the flash market, some plans were finally outlined by Watkins as to just how they’ll break onto the scene. They plan to do so with a “combo” drive. The Seagate drive will feature both single layer chips and multilayer chips of flash memory. The combination of these two technologies will offset the pros and cons of each, providing both a reliable and reasonably priced drive.