Google's app store is no longer called Android Market; it's now Google Play. Take a moment to wrap your head around that one if you must, and then see how long it takes to mentally transition to Google's rebranding effort. More than just a name change, however, Google Play is fully-fledged digital entertainment hub for purchasable content, including apps and games, music, eBooks, and videos.
It's also entirely cloud-based. If you purchase and start watching a movie on your smartphone, you can pick up where you left off on your LCD monitor. Google Play keeps your content in sync, but without downloading content to each of your devices. There are some perks, too. Google points out that with Google Play you can:
Store up to 20,000 songs for free and buy millions of new tracks
Download more than 450,000 Android apps and games
Browse the world's largest selection of eBooks
Rent thousands of your favorite movies, include new releases and HD titles
It's Google's version of iTunes and iCloud rolled into one. And it's a solid idea, though some have criticized the name choice, none more comically than Lamarr Wilson, creator and host of WilsonTech1, a daily video show on all things tech. In this video, Wilson points out some obvious problems with Google's name choice, right after he throws down some wicked dance moves (interpret 'wicked' however you want).
A short-term perk of Google Play is Google's "7 Days to Play" promotion. Starting today, Google is slashing prices on different content each day for the next seven days
"In the U.S., today’s titles include the collection of top 40 hits Now That's What I Call Music 41, the popular game Where's My Water, the novel Extremely Loud and Incredibly Close and the movie Puncture for just 25 cents each. In addition, you'll find great collections of hip-hop, rock and country albums for $3.99 all week, detective novels from $2.99, some of our editorial team's favorite movies from 99 cents, and our favorite apps from 49 cents," Google said.
What are your thoughts on Google's rebranding effort?