Samsung chooses celebrity endorsements over attack ads at Super Bowl 2013.
Samsung is in a position of dominance from a purely global standpoint, however in the US they are locked in fierce combat with Apple, continuously trading places as the number one smartphone maker. The Super Bowl is a prime (albeit expensive) opportunity to capture consumers attention, and Samsung choose to ditch its now legendary attack ads in favor of something a bit more mainstream.
The new commercial featuring Seth Rogen and Paul Rudd will run Samsung over $125,000 per second based on current estimates, but keep in mind that covers the airtime only. Production costs for the celebrity endorsements are above and beyond. That’s a ton of Galaxy phones, but clearly they have the money to spare.
Is it cash well spent? What do you think of the new ad? Let us know your thoughts in the comments below.