If Samsung is to be belieived, the future for Blu-ray doesn't look so bright. Despite burying its rival, HD-DVD, and gaining market penetration thanks to Sony's Playstation 3 console, Samsung sees the high definition format as being on life support.
"I think it has 5 years left, I certainly wouldn't give it 10," said Andy Griffiths, director of consumer electronics at Samsung UK.
With such a pessimistic outlook, Samsung must be looking towards digital downloads as the next big thing, right? Surprisingly, no. According to Samung, the successor to Blu-ray will be OLED displays. Huh? Odd as it sounds, the company is touting high definition displays while downplaying a media format that could show off the new displays.
"We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet," explained Griffiths.
Griffiths went on to say that OLED could be become a mainstream technology by as early as 2010.