With all the attention surrounding AMD and Intel, it's easy to forget that VIA is also a player in the x86 processor platform market. Despite this, the company is off to a relatively strong start in 2010, as evidenced by VIA's January-May sales results.
VIA announced net sales of about $13.07 million for the month of May, a pittance compared to the numbers Intel puts up on a regular basis, and nearly a 4 percent month-on-month decrease for VIA over revenue numbers posted in April ($13.62 million). But compared to this same time last year, VIA's numbers are up 9.55 percent, and 3.9 percent for January-May.
Depending on how VIA plays its cards, the company could finish off the year with a bang and head into 2011 with a bit of momentum. It all hinges on how aggressively VIA attacks the tablet market, and so far, the company looks to be on the right track. In a recent interview with Bloomberg, Richard Brown, VIA's vice president of marketing, said he expects about five different low-cost tablets to emerge in the second half of 2010, each one sporting a VIA chip inside. Brown says these tablets will sell for between $100 and $150.