Rumor: Google Going Big on Hulu Bid

Posted 09/06/2011 at 2:57pm | by Ryan Whitwam

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Everyone’s been buzzing with anticipation as they wait for news on a potential Hulu acquisition. Over the weekend Yahoo, Amazon, and Dish Network are said to have put in bids of $1.5-2 billion. As for the other rumored suitor, Google may be going for all the marbles on this one, according to All Things D.

Most of the deals that Hulu’s corporate overlords have been offered would transfer the video streaming site, and also guarantee content deals for at least two years. While Hulu is a popular site, the content deals make this a risky venture. Google is rumored to be making a much higher offer for a much more favorable deal.

The specifics are not available, but one executive close to the deal told All Things D that there's enough money at stake that Hulu’s owners are willing to listen. The speculation is that Google wants longer guaranteed streaming rights, and is willing to pay a few billion extra to secure them. Google’s recent $12.5 billion Motorola acquisition seem to indicate the search giant is in the mood to spend. Do you think this rumor is legit?