Living up to a promise made several weeks ago, the Roku Channel Store is now open. Unfortunately, rumors that the open platform for delivering content to Roku boxes would include support for Hulu turned to out to be false, at least so far. According to an article in Playboy magazine, "Hulu support is coming," but the video site wasn't among the first ten channels released, which includes Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox, and MobileTribe.
"The Roku Channel Store turns the Roku player into the world's first open platform designed specifically for the TV," Anthony Wood, founder and CEO of Roku, said in a statement. "Now content producers and distributors -- from single person shops to billion dollar corporations -- can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks, or TV affiliates."
Roku said a free SDK is available upon request, which would allow developers to add to the Store's selection. As for the Channel Store itself, it's also free and is being distributed through automatic upgrades within the next couple of weeks. No Roku owners will be left out in the cold, as the Channel Store works on all Roku devices, the company said.