The consumer outrage over Netflix's recent price hike and even more recent announcement to spin off its DVD-by-mail service into a completely separate business has been well documented here and elsewhere on the Web. Now that the dust has had some time to settle, are subscribers ready to forgive and forget, or at the very least move on? Researchers at Piper Jaffray seem to think so.
Piper Jaffray, an investment banking firm that sells financial advice, released a report that includes a survey of 250 Netflix subscribers. The survey is a follow-up to a similar one conducted in August with 350 respondents. Both represent a tiny sample size compared to Netflix's subscriber base of 24 million customers, but Jaffray pulled some positives out of the results nonetheless.
Of those surveyed, 10 percent now say they plan to quit Netlifx. That's down from 15 percent in mid-August, a drop Jaffray believes is indicative of waning consumer unrest.
"We believe our survey shows that subscriber cancellations are stabilizing after being higher than expected for the majority of Q3," Jaffray stated in its report. "While we continue to expected elevated churn over the next few quarters, the risk of mass exodus appears to be moderating following our mid-September survey."
The survey also showed a rise in interest in on-demand rentals from Amazon and iTunes. Of those who plan to quit Netflix, 23 percent said they'd turn to these services, up from 15 percent in August. Most still plan to rent from Redbox, though that number dropped from 56 percent in August to 42 percent in September.