Blu-ray may have won the high-definition format war, but the spoils haven't exactly been anything to brag about. Saddled with high prices, consumers have been turning the other cheek in favor of upscaled DVDs and an increasing emphasis on movie downloads, which looks to get even more popular this fall. But that could all change if 3D movies prove popular for home setups.
Leading the charge is Philips, who will demonstrate 3D on Blu-ray later this month at IFA 2008.The demo is expected to show how Philips' 2D-plus-Depth content format can be applied to Blu-ray, which would open the door for 3D movies to be shown on a variety of displays. Whether or not that matters to home theater buffs remains to be seen, but with a growing amount of 3D movies released on the big screen, those that missed the theater debut would still be able to relieve the experience at home, minus the ginormous screen.
Does this give Blu-ray the edge it needs to gain popularity points?