With memory prices continuing to decline, OCZ has made the decision to duck out of the DRAM market completely and focus its attention on solid state drives, the company said as part of its fiscal 2011 third-quarter announcement.
"In August 2010, the Company announced a strategic optimization of its memory products whereby it discontinued certain unprofitable commodity memory module products with the intent to continue only with certain high-performance memory products," OCZ said. "However, since that time, there has been well-chronicled, continued weakness in the global DRAM markets.
"Having balanced this DRAM market weakness against the capital needs of the Company's growing SSD products, the board has determined that it is in the best interests of the stockholders to accelerate plans to discontinue its remaining DRAM module products by the end of its current fiscal year of February 28, 2011."
On one hand, the announcement's a little surprising, considering OCZ helped pioneer the enthusiast memory sector. But the move is also understandable given the sorry state of the DRAM market. Maybe OCZ saw the writing on the wall a long time ago, as evidenced by its robust product portfolio. Long gone are the days where OCZ only served up memory, and now the company kicks out SSDs, flash drives, cooling products, power supplies, peripherals, and even do-it-yourself notebook kits.