We'll skip the obligatory intro that talks about how size matters in these situations and instead cut right to the chase - Amazon this morning introduced a new version of its Kindle DX, as well as a new lower price of $379, down from $489. The revamped Kindle DX is not only more affordable than ever, but bigger than before and features a new graphite enclosure and a significantly improved e-ink display with a superior contrast ratio.
"There's no turning back once you read on our beautiful new Knidle DX screen," said Steve Kessel, senior vice president, Amazon Kindle. "With 50 percent better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it's outside in bright sunlight or under the low light of your living room. We're excited to offer the new Kindle DX with free 3G wireless at the lower price of $379.
The screen measures 9.7 inches and, according to Amazon, is ideally suited for graphic rich books, PDFs, newspapers, magazines, and blogs. It comes with 4GB of internal storage (which boils down to about 3.3GB left over from the integrated software), which Amazon says is enough to hold up to 3,500 books.
This is the latest development in an ongoing price war that was sparked just over a week ago when Barnes and Noble lowered the cost of its 3G Nook to $199 and introduced a Wi-Fi model at $149. Hours later, Amazon responded with a price cut of its own, reducing the Amazon's cost of entry to $189. Where things go from here is anyone's guess, but it's quickly becoming clear that vendors are looking to aggressively promote ebook readers as relevant hardware as we start to move into the tablet era.
Amazon's newest Kindle DX will be available July 7, with pre-orders now being taken.