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If you're planning to pay for the delivery of a digital movie to your home, odds are strong that you're paying Netflix for the privilege. A new NPD Group study tells us that Netflix holds a whopping 61% of the digital movie market. That's fairly impressive in and of itself, but the complete scattering of the rest of the market is remarkable as well.
The next largest player in digital movies is Comcast, which is sitting way down at only 8% share. Behind them is a three way tie between Apple, DirectTV, and Time Warner with each owning a paltry 3%. Netflix use is skyrocketing, and the companies new streaming-only plan is a big part of that. Nearly a third of new subscribers are choosing that option.
Despite the sometimes lacking content on Netflix, this study shows consumers are finding enough they like to stick with the service. A la carte options like iTunes may have their devotees, but Netflix is running away with this one. Do you think Netflix is in for a rude awakening, or will the trend continue?
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[2] http://mediamemo.allthingsd.com/20110315/netflix-crushing-the-digital-movie-competition/
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[4] http://www.maximumpc.com/article/news/netflix_awards_1_million_programming_prize_announces_new_contest
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