Sometimes you have to roll the dice if you're to have a shot at a big payout, and that's exactly what NBC did when it scheduled no less than 2,200 hours of live streaming coverage to be available free of charge on its website. Without enough viewers tuning to turn those pageviews into advertising dollars, the decision could have turned into an epic fail for NBC. Instead, the broadcasting company was able to cash in on the virtual gold.
As of Saturday, NBC reported it had received a staggering 1.2 billion pageviews resulting in an equally impressive 72 million video stream views. Those numbers represent more than the totals for the 2004 and 2006 Games combined.
But NBC wasn't the only big winner in this years' Olympics. According to research firm Nielsen Online, search engine and news aggregation Yahoo was getting 4.7 million unique visitors a day at the Olympics' peak. AOL, ESPN, Sports Illustrated, the Beijing Organizing Committee, The New York Times, and USA Today also saw heavily increased traffic.