Mozilla is in the middle of a difficult phase. Chrome is said to have overtaken Mozilla Firefox in terms of market share and there is ongoing suspense over the open-source outfit’s lucrative search referral deal with Google. The latter in particular is being seen as a major concern, with almost 80 percent of Mozilla’s annual revenue at stake. All said, It’s just about the best time for a non-profit to remind everyone about its selfless goals and make a pitch for donations.
Mozilla on Sunday posted a new video titled “The Mozilla Story.” The video tells the story of how this non-profit founded by “coders, designers and idealists” has helped shape the web as we know it today. Now, Mozilla wants you to donate generously so it can continue on that path.
“Watch the video and learn how a small group of people dedicated to making the Web a safe, open and accessible tool for communication, collaboration and community came together to create Mozilla – and how that work continues today,” reads Mozilla’s pitch for donations.
“And please help us continue to build a Web that is open, accessible, safe and – most of all – a force for good in the world by making a donation today.”
However, no amount of public generosity can match the proceeds from Mozilla’s search referral deal with Google. That deal expired in November, prompting many to cast doubts on Firefox’s future.
Mozilla though has expressed confidence in its longstanding relationship with Google: "Our search relationship with Google remains positive for both of us. We have every confidence that search partnerships will continue to be a strong and growing generator of revenue for the foreseeable future."
It will be interesting to see whether or not Google, which is now a direct rival of Mozilla’s in the browser market, will renew this deal.