Sometime yesterday Microsoft started yanking references to its Zune HD player from its Zune website. WinRumors picked up on it and surmised Microsoft was getting ready to axe its media player, an assumption the Redmond software giant denied while chalking up the incident as "a mistake." That was yesterday. And today? The Zune is officially dead, folks.
There's a new support article on the Zune website today, one that confirms that the focus going forward will be on Windows Phone devices.
"We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us," Microsoft posted today.
For anyone who already placed an order for a Zune payer through the Zune Originals website, Microsoft said it will still process and ship the player. Microsoft will also continue to handle repairs and registration through its Zune Online Service Center portal.
So there you have it, the Zune HD is the end of the road for Zune, at least as a dedicated media player. The Zune brand, however, remains intact with the Zune Music Pass platform.