Can of soda comparison is just hyperbole, Microsoft says.
Richard Carlson advises against sweating the small stuff, and if you're Microsoft, that means not getting your knickers in a knot over sensationalistic journalism, especially when it comes to Windows 8. That's not to say Windows 8 isn't without its fair share of legitimate criticisms and concerns, but is it fair to compare the touch-friendly operating system to Coca-Cola's failed New Coke formula from yesteryear?
Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft, had a thing or three to say about the recent comparison.
"In this world where everyone is a publisher, there is a trend to the extreme – where those who want to stand out opt for sensationalism and hyperbole over nuanced analysis," Shaw stated in a blog post. "In this world where page views are currency, heat is often more valued than light. Stark black-and-white caricatures are sometimes more valued than shades-of-gray reality."
Shaw was responding to comments in a recent Financial Times report, in which the author quoted an analyst comparing Windows 8 to New Coke, the difference being that Coca-Cola did a better job of listening to its customers and quickly reversed course.
Seeking sanity in what Shaw likely sees as an insane comparison, he reiterated that's Microsoft's sold 100 million copies of Windows 8 to date. He called that a "good thing," noting that it's also a good thing to listen to consumer feedback and act on it. But to compare Windows 8 to New Coke? He was having none of that.
"Windows 8 is a good product, and it’s getting better every day," Shaw added. "Unlike a can of soda, a computer operating system offers different experiences to different customers to meet different needs, while still moving the entire industry toward an exciting future of touch, mobility, and seamless, cross-device experiences."
Anyone else suddenly thirsty for a carbonated beverage?